Ruben O. Hernandez

Partner, devlabs
Ruben O. Hernandez used software-company profits to stay entrepreneur-aligned, hands-on scaling outlier small-town and rural founders to $50K before taking equity, and partners with the World Bank on public-private matching.
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Ruben O. Hernandez
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About Ruben O. Hernandez

Ruben O. Hernandez co-founded Devlabs using profits from his previous software company rather than traditional investor money, allowing him to stay aligned with entrepreneurs without institutional pressures. He focuses on outlier founders from small cities and rural areas, providing hands-on support to help them reach $50K in revenue before taking equity, and works with organizations like the World Bank to amplify small private investments through public-private matching programs in developing markets.

About their Fund

Sectors
SaaS, Fintech, Health, Education, AI
Rounds
Seed - Series B+
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Devlabs is a venture capital fund with offices in Oakland and Chile that invests in B2B software startups across North America, Latin America, and the Caribbean, focusing on essential economy sectors like education, health, agriculture, and financial services rather than just Silicon Valley companies. The fund is founded and led by Indigenous, Black/Latine, and women investors who explicitly target undervalued founders and gender-balanced founding teams based on evidence from their portfolio performance.

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