Expansion VC's founders act as "super users" of their portfolio companies' products and function as a "business development engine," making 100+ targeted introductions and serving as the primary gateway to major corporates and follow-on investors rather than being passive capital providers. The firm was among the very first institutional backers of well-known consumer brands like Allbirds, The RealReal, Postmates, and Lemonade, employing a "spray-and-help" strategy with a broad, high-volume early-stage portfolio where they provide unusually intensive operational and network support for winners.