Serge bought bitcoin in 2013 after meeting Coinbase's founders while working at Google Play, later became one of the biggest collectors on NBA Top Shot, and eventually co-founded 6th Man Ventures with his Stanford friend of over 25 years, Mike Dudas, growing it out of their own investing activity. Outside of crypto, he recorded every customer call during StayTuned's early sales and shared them with the team for six months, and he often talks about basketball as a lifelong passion, even joking that podcasting about the sport would be his dream alternate career.

• Deep focus on the intersection of Web3, gaming, and consumer rewards. He has shared insights on what the industry needs to scale based on his past platform experiences and highlighted portfolio companies that gamify health by offering real incentives for good sleeping habits.
• Die-hard enthusiasm for the Los Angeles Lakers and professional basketball. He frequently offers commentary on specific game outcomes, the strategic value of player contracts, and historical comparisons between modern players and past legends.
• Advocacy for speed and decisiveness in company building. He expressed that acting quickly is often the most overlooked factor in making a product successful, contrasting this with his annoyance regarding inefficient communication tools, such as mobile work chat apps that fail to load images or the obligation created by voice notes.
• Engagement with the Solana blockchain ecosystem and NFT communities. He has posted about utilizing move-to-earn apps during travels to Dubai and celebrated seeing crypto-native brands launching mainstream online storefronts.