Seth Berman co-founded Susa Ventures after nearly a decade as VP of strategic marketing at Richemont Group, bringing a luxury-brand and consumer lens that's unusual among seed investors with more typical backgrounds in engineering or banking. He helped create Susa's founder-community-centric model and pushed for an unusual parallel fund capitalized by portfolio founders themselves, with all profits going back to those founders rather than traditional LPs.

• Enthusiastic support for startup fundraising milestones and successful exits across various stages. Often congratulates teams directly on their seed and Series A rounds, such as praising Expanse for their journey from a seed round he led all the way to a successful exit or celebrating the Series A raise for Casetext.
• Strong interest in financial technology, specifically consumer finance and payment infrastructure. Frequently highlights platforms that disrupt traditional banking fees, such as praising Atlantic Money for its fixed fee international transfers with zero foreign exchange markup or cheering on Loop for innovating logistics payments.
• Focus on data analysis tools and enterprise software solutions designed to help businesses make better decisions or supercharge their teams. Shows particular excitement for companies pushing the boundaries of data processing and customer relationship management, like PeriscopeData and Troops.
• Fascination with physical consumer products, niche marketplaces, and innovative materials. Actively tracks consumer hardware and lifestyle e-commerce, noting excitement for developments like Mycoworks creating alternative leather, vintage watch sales on Hodinkee, and metal activity trackers from Misfit Wearables.