Shari Redstone co-founded Advancit Capital to systematically connect legacy media with disruptive tech, serving as a strategic bridge between traditional studios and emerging platforms while applying a simple problem/solution litmus test to evaluate founders across media, tech, crypto, and AI investments. She remains hands-on with portfolio companies despite running a major media empire and invests directly from her own consumption habits, such as backing Wondery after becoming obsessed with its Dirty John podcast series as a self-described podcast evangelist who consumes over half her media in audio form.
About their Fund
Sectors
Media, Gaming / VR, Consumer, CPG / D2C, Web3 / Crypto
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Notable Investments
Advancit Capital is co-founded and led by Shari Redstone, the media heir who controls Paramount Global, giving the fund direct lineage to one of the most powerful U.S. media families and access to legacy media assets like Viacom/CBS and National Amusements. The fund acts as a strategic bridge between Hollywood and emerging creator platforms, with partners who have actually run global media businesses at companies like AOL and News Corp, allowing portfolio companies to access C-suite decision-makers at major media, telecom, and tech companies rather than just capital.
Other partners at the fund
Notable Fund
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12
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