Maersk Growth operates with a dual model combining traditional venture capital with formalized "venture clienting," where they systematically run non-equity proof-of-concepts and pilots with startups to solve immediate supply chain problems rather than just investing for 3-5 year returns. The unit deliberately split its team into equal halves—one externally facing startups and one internally navigating Maersk's 10,000-employee organization—while being structurally embedded into Maersk's Group Strategy function to directly shape business unit roadmaps rather than operating as a peripheral innovation outpost.