Shinji Asada

CEO, General Partner, One Capital
Shinji Asada judges startups by product over founder pedigree, built Projection-ai to sharpen the view, makes large, lead-heavy investments to help Japanese startups hire talent, and builds shared benchmarking tools.
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Hong Kong
Shinji Asada
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SaaS
AI
Health
Fintech
HR Tech
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About Shinji Asada

Shinji Asada built his investing philosophy around a simple test he developed early in his career with companies like Mercari: judging a startup by whether the product itself is genuinely great, not by the founder's pedigree, and he even built his own software, Projection-ai, to sharpen that judgment further. He's also known for arguing that software is moving beyond recording work to actually doing it, backing that view with unusually large, lead-heavy investments so Japanese startups can hire top talent, while separately building shared tools like benchmarking databases and market reports to make the wider Japanese SaaS industry more data-driven.

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SaaS, AI, Health, Fintech, HR Tech
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One Capital is a Japan-focused enterprise software VC, started by Shinji Asada after he left Salesforce Ventures wanting to be a more hands-on partner to founders, and it raised the largest first-time VC fund in Japan's history at $170M while focusing on Japan's low SaaS penetration and opportunity to replace legacy software; it looks for founders who are alumni of major US tech firms or early employees at successful public Japanese tech companies, and it recently added healthcare expertise through former McKinsey partner Yukako Yokota. The firm sets itself apart by building its own SaaS tools (like Projection-ai) and using 100+ SaaS products internally to evaluate startups as real users, by using its fund to help large Japanese companies digitize over ten-year relationships, by publishing widely cited Japan SaaS Insights research, and by drawing about 20% of its second fund from international investors in the US and Singapore.

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