Shuly Galili co-founded UpWest after running the California–Israel Chamber of Commerce for over a decade, where she connected major US companies with Israeli innovation, giving her a unique network-driven approach to cross-border investing. She specializes in being the very first investor for Israeli founders with just demos or prototypes, using small initial checks specifically to fund their move to the US for rapid customer validation rather than extending R&D time in Israel.

• Deep interest in the intersection of artificial intelligence and cybersecurity, specifically regarding "agentic AI." Tweets highlight how the role of developers is evolving into something resembling film directors who orchestrate agents, and she closely follows how companies like Zenity are addressing the security challenges that come with these new autonomous systems.
• Enthusiastic promotion of portfolio companies achieving significant product milestones, particularly in B2B, fintech, and enterprise software. Frequently shares launch news and growth updates from startups like Stampli and Honeybook, signaling a preference for founders who deliver tangible product advancements and enterprise solutions.
• Strong focus on the Israeli technology ecosystem and its resilience. Monitors major market signals such as Nvidia's expansion in the region and tracks broader investment trends for Israeli VCs, indicating a specific mandate for cross-border innovation between Israel and the US.
• Attention to practical advice for scaling startups and navigating fundraising. Shares resources for founders on specific operational goals, such as playbooks for reaching one million dollars in annual recurring revenue or insights into the current fundraising climate for early-stage ventures.