Simon Murdoch

General Partner, Episode 1
Simon Murdoch, founder of Bookpages and ex-Amazon VP Europe during early e-commerce, applies strict market-sizing (realistic £100m+ revenue from ≥£500m markets) and runs ~25-company funds for hands-on board coaching.
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Simon Murdoch
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AI
SaaS
Enterprise
Deeptech / Hardware
Fintech
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About Simon Murdoch

Simon Murdoch founded online bookstore Bookpages in 1996 and sold it to Amazon in 1998, then served as VP Europe at Amazon, giving him unusually deep operator experience at the birth of European e-commerce before becoming a full-time investor. He uses a quantitative approach to market sizing, requiring businesses that can realistically reach £100m+ in annual revenues with target markets of at least £500m, and maintains a concentrated portfolio of around 25 companies per fund to provide hands-on board coaching rather than broad spray-and-pray seed investing.

About their Fund

Sectors
AI, SaaS, Enterprise, Deeptech / Hardware, Fintech
Rounds
Pre-Seed - Seed
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Episode 1 uses proprietary data-driven tools to scrape LinkedIn, Product Hunt, and GitHub to identify promising founders before they have much online presence, often becoming the first fund to contact them and sourcing about 25% of new investments this way. The fund focuses exclusively on pre-seed and seed B2B software companies with a mandate to get them to Series A, claiming 73% of their portfolio companies successfully raise Series A rounds, while providing intensive whole-firm support that founders describe as having the entire partnership engage with each investment.

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Popular Investors

investor name
Active in
Rounds
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Deeptech / Hardware
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12
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7
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$100K - $5M
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2
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$400K - $1.5M
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7
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$400K - $2M
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Deeptech / Hardware
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2
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~$750K
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Fintech
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Pre-Seed - Series A
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2
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