Siva Kolappa built his career in data engineering long before it became a trendy investing angle, managing data warehousing at Netflix from 2002 to 2007 and then leading data engineering at Facebook from 2008 to 2014, and colleagues remember him as someone who built real reporting systems the right way rather than taking shortcuts. As an investor, he tends to double and triple down on companies he believes in, like backing Keep across three separate rounds, and he often talks about the products he funds, such as Tin Can, in personal terms rather than just market terms, while he was also selected as one of a small group of general partners to present at the 2024 RAISE Global summit.