Tom Kelley

Founder and Chairman, D4V
Tom Kelley, IDEO veteran and author of The Art of Innovation and Creative Confidence, applies his design-thinking and coaching expertise to help founders think and build more boldly.
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United States
Tom Kelley
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About Tom Kelley

Tom Kelley built his reputation at IDEO as the author of The Art of Innovation and Creative Confidence, and as the brother of IDEO founder David Kelley, helping turn design thinking into a widely used approach to problem-solving rather than just a product-design tool. At D4V, he brings that same design-thinking and creative-confidence background to working with founders, drawing on his experience coaching people and organizations to think and build more boldly.

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Consumer, Enterprise, Fintech, Health, Education
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D4V is a Japan-focused venture fund built directly on IDEO's design expertise, running much of its operations in English and sending IDEO designers into portfolio companies for structured design sprints, hands-on help with branding and naming, and even temporary staff placements. It aims to help Japanese startups improve their products, expand distribution abroad, and connect with overseas investors, filling a gap where design thinking is still less common in Japanese startups than in the U.S.

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