Trevor Hague works as an operator-investor at TBD Ventures, personally helping brands get into retail stores and connect with distributors, drawing on his background in alcohol distribution and the three-tier system to spot how new categories like hemp beverages get shaped by distributor rules and margin pressures. He tends to look past initial sales success to focus on what keeps a brand strong afterward, like supply control and reorder patterns, rather than just growth numbers.
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CPG / D2C, Consumer, Health, Food & Ag
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TBD Ventures is led by founder Trevor Hague, who spent about 15 years in leadership roles at major alcohol companies before starting the fund, and it focuses specifically on non-alcoholic, functional, and better-for-you beverage brands. Beyond investing, TBD also raises capital through SPVs and syndicates, advises founders directly, and says it has helped open more than 100,000 retail doors, making it well suited for founder-led brands at a turning point in their growth.
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