Urs Cete combines formal German business training with hands-on hardware tinkering, spending his free time with a soldering iron, which helps him connect with both finance professionals and engineers. He built his venture capital career from inside Bertelsmann's CEO office, giving him direct access to media business units worldwide and the ability to make internal connections that most VCs cannot offer startups.

• A consistent pattern of publicly celebrating portfolio company milestones, specifically regarding exits and acquisitions. He enthusiastically shared news when portfolio company CrowdTwist was acquired by Oracle and expressed pride in the Food52 team during their major growth steps.
• Deep interest in the intersection of digital media, entertainment, and marketing technology. He frequently posts about speaking at or attending industry-specific events, such as a panel at the NYU Stern Media & Entertainment Conference or the SHIFTNYC conference on Corporate Venturing.
• Active promotion of talent acquisition and hiring within his investment network. He regularly tweets links to open roles, such as when he shared a listing for over 300 open jobs within the Bertelsmann Digital Media Investments network or looked for a new finance manager for the fund.
• Frequent attendance at major global venture capital summits to network and gather market insights. He often shares updates from events like the Upfront Summit in Los Angeles or Slush in Helsinki, where he posted quotes from other leaders regarding capital efficiency and market timing.
• Appreciation for the personal and culinary side of founder relationships. He has mentioned bonding with teams over food, such as a gnocchi cooking lesson with colleagues or joking about missing the leftover pastries after board meetings at Food52.