Before becoming a venture investor, Wes Nichols built and sold Direct Partners to Omnicom, ran TBWA's global digital business for brands like Sony, Apple, and Nissan, then founded MarketShare, which grew into a major platform helping executives make budget and marketing decisions, and he later wrote the Harvard Business Review cover story "Analytics 2.0." Outside of investing, he serves as finance chair of the Los Angeles Police Foundation and works as a Reserve LAPD police officer, a public-service commitment that's rare among venture partners.