Whitney Williams

Partner and CFO, Beliade Consumer Partners
Whitney Williams leverages Big Four tax and real estate experience to design a CFO role handling audits, compliance and investor communications, preferring tangible consumer products and founders who endure iterations.
How to contact Whitney Williams
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Geos their fund invests in
Canada, United States
Whitney Williams
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Consumer
CPG / D2C
Health
Food & Ag
Ecommerce
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About Whitney Williams

Whitney Williams came to consumer venture capital through Big Four tax, Tishman Speyer, and Och-Ziff's real estate platform before joining Beliade Consumer Partners, where she designed the CFO role to take audits, compliance, and investor communications off the investment team's plate. She thinks about early-stage consumer companies more like real estate development than software, favoring tangible products and judging whether founders will still be around after multiple product iterations.

About their Fund

Beliade Consumer Partners

Sectors
Consumer, CPG / D2C, Health, Food & Ag, Ecommerce
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Beliade, formerly known as M3 Ventures, is a venture fund based between New York and Nashville that invests in consumer brands aimed at helping modern families live, eat, play, and thrive, with a focus on health, wellness, and premium quality. Founded by Martin Dolfi, a former brand strategist at Creative Artists Agency, the firm emphasizes hands-on founder support and long-term ownership across seed through growth-stage investments, backing breakout brands such as Coterie, Rhone, and Van Leeuwen.

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