Cusp Capital operates both as a direct early-stage VC and as a dedicated fund-of-funds investor backing regional and sector-specialist European seed funds, which is unusual for a relatively small, thesis-driven VC platform. The firm explicitly targets digital products tailored to lower-income consumers and workers as a core investment thesis, framing this as a trillion-euro opportunity and putting inclusive, lower-income customer segments at the center of its strategy rather than treating them as an impact side-effect.