Will McClelland brings an unusual background for a consumer VC, combining his experience as co-founder of Bambike (a bamboo bicycle social enterprise in the Philippines that even produced a bike given as a state gift to President Obama) with eight years interviewing hedge fund managers at a fund-of-funds that grew from $250M to $3.5B, giving him distinctive skills in evaluating founders as "people businesses." He applies a hedge-fund-style, thematic approach to early consumer investing while maintaining his operator identity through Bambike and positioning himself as part cultural anthropologist, part financial analyst—with more than half of his ~30 investments having female founders and a track record including category-defining brands like ThirdLove, Harry's, and Rothy's.

• Enthusiasm for high-growth consumer brands achieving tangible retail milestones, frequently celebrating portfolio companies securing shelf space at major retailers like Target and Sephora or hitting profitability targets early on.
• A declared investment thesis centered on startups navigating industries with complex regulations, best illustrated by his repeated support for Betr, a company merging sports micro-betting with next-generation media.
• Deep interest in the infrastructure and logistics layers that power digital commerce, highlighting how platforms like Airhouse help brands access global warehousing and how Fourthwall enables creators to seamlessly distribute physical merchandise.
• Support for the emerging manager community and the broader startup ecosystem, notably advocating for the protection of small business deposits during banking instability to ensure founders can meet payroll and continue operating.
• Appreciation for the intersection of technology and creativity, sharing examples of how AI can assist with daily tasks like cooking or how digital design tools facilitate the creation of physical products for creators.