Will Orde

Partner, Passion Capital
Will Orde invests pre-revenue, seeking founders who've lived the problem and demonstrate grit, smart cofounder/early-hire choices, candidness about unknowns, fast decision-making, and a focus on agentic payments and CFO role.
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Europe
Will Orde
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Fintech
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Ecommerce
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About Will Orde

Will Orde invests before a company has much revenue or traction, judging founders by their grit, how they pick cofounders and early hires, and whether they're honest about what they don't know yet rather than bluffing. He focuses on agentic payments and the office of the CFO, looking for founders who have personally experienced the problem they're solving, who move fast on decisions, and who stay motivated rather than get squeezed on valuation.

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