Spark Capital practices "anti-thesis investing" by deliberately contradicting prevailing venture trends and backing non-consensus product bets, with partners known for their curiosity-first approach to exploring macro product shifts like AI-native software and future-of-work collaboration long before market consensus emerges. The firm explicitly invests in "products we love by creators we admire," with partners who are former operators and product leaders that founders use as sounding boards on product strategy rather than just capital providers.