William F. Detwiler brings an unusual combination of legal and accounting training to consumer investing, having started as an M&A attorney (including clerking for a U.S. District Judge) and at Price Waterhouse before becoming a two-time entrepreneur and later Chief Investment Officer of a global industrial safety services company. He co-founded multiple merchant banking platforms before Fernbrook and maintains active securities licenses as a registered representative, giving him hands-on capital markets experience that he applies to backing digitally native consumer brands like Knot Standard, Universal Standard, and La Ligne.