11 Tribes Ventures sets aside 2% of every investment, non-dilutively, for founder coaching, therapy, and other resilience support, an approach that grew out of founder Mark Phillips's own experience with startup failure and its personal toll. The firm targets niche, non-coastal markets—such as Chattanooga, Nashville, and Indianapolis—looking for capital-efficient companies that can exit in the $80M–$250M range rather than chasing billion-dollar outcomes, and it reinforces this founder-first approach through tools like psychometric profiling, a Founder's Summit, and a podcast on entrepreneurial resilience.