Framework Ventures positions itself as a "crypto-native technology company" that builds software, tools, and services in-house for the protocols it invests in, while also actively participating on-chain by staking, providing liquidity, and using the protocols rather than staying at the board level only. The firm's founders bring consumer-tech backgrounds from Netflix and Snapchat to help Web3 teams design tokens and user experiences like consumer internet products, and Framework has become known as a "DeFi power user" fund whose partners are frequently cited for specific market structure views on topics like protocol-owned L2s and real-world asset tokenization.