Ameet Shah invests in B2B marketplaces with a clear framework, looking for software that removes the manual work of sourcing, procurement, and payments between businesses, and he favors companies that start as software before adding marketplace features, often drawing on his background running mobile games at Zynga to explain how products expand over time. He also stands out for how publicly he writes about his investments and team-building at Golden Ventures, and for co-organizing Toronto Tech Week, making him as much a builder of Toronto's tech community as an investor in it.