Amy Cheetham brings an unusually operator-heavy background spanning banking, growth equity, and product roles at companies like J.P. Morgan, Summit Partners, and Zuora, which she uses to help founders with hands-on hiring, go-to-market strategy, and scaling operations rather than just providing capital. She focuses on Latin America investments through a personal lens tied to her family connections in the region, and is known for being exceptionally hands-on with seed and Series A companies around hiring their first 10-20 employees and building scalable recruiting processes.

• Focus on critical B2B infrastructure and fintech solutions that solve complex regulatory or operational problems. She recently led a seed round on Christmas Eve for Midship to handle SOX compliance and backed TrullyAI to combat financial fraud in Latin America, showing a preference for necessary rather than trendy tools.
• Enthusiasm for tech ecosystems outside of the traditional Silicon Valley bubble. She expressed a strong desire to invest in the Utah market again, culminating in a deal with legal tech firm Hona, and frequently travels to New York City to host dinners for fintech founders and operators.
• High value placed on capital efficiency and customer obsession. When discussing her investment in Hona, she specifically highlighted the rarity of finding a team that combines hustle with a natural ability to understand their users' needs while maintaining a disciplined business model.
• Hands-on support for early-stage governance and operations. She actively produces content to help founders navigate the specifics of running a company, such as writing guides on how to build effective board decks to manage meetings more successfully.
• Advocacy for structural changes regarding women in the workplace. She frequently discusses the double standards women face regarding confidence and career progression, suggesting that resources often spent on marketing holidays like International Women's Day should instead be diverted to closing the wage gap.
• Preference for intimate networking environments over large-scale events. She often mentions how energized she feels after hosting small, curated dinners for founders and industry peers, viewing these smaller gatherings as the best way to bring good people together.