Andrew Gluck is a solo GP at irrvrntVC who co-founded and scaled Agency Within into the largest independent digital marketing agency, managing close to $1B+ in ad spend for brands like Nike, Zola, and Billie before becoming a VC. He's known for being the first check into companies at sub-$15M valuations and working closely with founders by sometimes even working out of their offices, like he did with portfolio company Lunchbox pre-pandemic.
What they've been talking about across their social media accounts

- Deeply interested in grassroots social media marketing and customer engagement. Frequently uses promotional giveaways and incentive structures to drive traffic, such as running weekend contests where users share page content to win handmade rings or offering complimentary gifts for purchases over a specific monetary threshold.
- Passionate about sustainable consumer goods and hands on product design. Regularly showcases custom handmade crafts and eco friendly accessories, demonstrating a strong appreciation for creative techniques through projects like paper based phone cases, watercolor earrings, and decorative shell vases.
- Dedicated to building brand rapport through seasonal campaigns and community messaging. Consistently engages followers around the holidays with warm wishes and festive themed product launches, bringing attention to seasonal items like custom snow globes and handmade tree decorations.
About their Fund
Sectors
Ecommerce, SaaS, Fintech, AI, Marketplaces
Rounds
Pre-Seed - Seed
Avg Check Size
$300K - $500K
Notable Investments
irrvrntVC is run by solo GP Andrew Gluck, who spent over a decade as a hands-on digital marketer before becoming an investor and focuses narrowly on DTC, AdTech, and eCommerce enablement companies rather than broad consumer investments. The fund explicitly welcomes cold pitches from founders without warm introductions and positions itself as a hands-on growth partner that helps with acquisition, funnel, and channel strategy using Gluck's experience running campaigns for hundreds of brands.
Other partners at the fund
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Notable Fund
Investments
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Sheets they're in
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Sheets they're Fund is in
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