irrvrntVC is run by solo GP Andrew Gluck, who spent over a decade as a hands-on digital marketer before becoming an investor and focuses narrowly on DTC, AdTech, and eCommerce enablement companies rather than broad consumer investments. The fund explicitly welcomes cold pitches from founders without warm introductions and positions itself as a hands-on growth partner that helps with acquisition, funnel, and channel strategy using Gluck's experience running campaigns for hundreds of brands.