Avidan Ross is a former CTO and hands-on engineer turned VC at Root Ventures who still actively builds hardware himself, from custom 1,000-degree pizza ovens to machining projects, giving him deep technical credibility with mechanical and embedded founders. He positions himself as a sherpa for hard-technology startups, acting as an engineering thought partner who helps debug hardware roadmaps and navigate early manufacturing choices rather than serving only as a financial backer.
What they've been talking about across their social media accounts

- Deep technical fascination with coffee machinery and engineering. He goes beyond being a consumer to actually rebuilding electronics on grinders to add features like grind-by-weight and wifi. He even hosted his firm's fund announcement on a server running inside a coffee grinder's firmware.
- Active use of AI agents to streamline venture capital workflows. He utilizes tools like OpenClaw to compile massive amounts of research and NotebookLM to convert that data into podcasts, allowing him to absorb information on the drive to founder meetings.
- Focus on hardware, robotics, and sensor technology. He highlights companies like Dusty Robotics for their laser precision on construction sites and pays close attention to sensor-heavy machinery, such as nuclear radiation detection helicopters flying over San Francisco.
- Enthusiasm for the intersection of hardware design and artificial intelligence. He expresses strong interest in recursive improvement cycles, such as using GPUs and reinforcement learning to design more efficient circuit boards.
- Appreciation for maker culture and DIY hardware hacking. He shares personal projects like using open source networking gear and custom circuit boards to build temperature controllers for his BBQ smoker that tweet status updates.
- Interest in autonomous systems and transportation. He closely follows the progress of Waymo and Tesla FSD, noting practical details like the need for frequent car washes to keep cameras clear and speculating on future in-car entertainment integrations with AI.
- Hands-on background in glassblowing. He has practiced this for most of his life and even organizes events to teach others how to make items like cups or pumpkins, showing an appreciation for craftsmanship.
About their Fund
Sectors
Deeptech / Hardware, Robotics, Devtools, AI, Defense
Rounds
Seed - Series B+
Avg Check Size
$1M - $3M
Notable Investments
Root Ventures is a seed fund composed entirely of practicing engineers and hardware hackers who explicitly underwrite "engineering risk" in technically challenging areas like robotics, developer tools, and manufacturing tech that many generalist funds avoid. They hold back roughly two-thirds of each fund for follow-ons and bridges to support capital-intensive hard-tech companies through multiple rounds, while operating from a lab-like office with machine shops and hosting engineering events to serve as an "invisible employee" to technical founding teams.
Notable Fund
Investments
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