Brij Bhushan spent about a decade building magicpin after starting out as an investor at Nexus, and he often talks about how the company grew alongside big changes in India like GST, Jio, and COVID, all while keeping more than a year of cash in the bank and deliberately choosing offline retail because its huge scale gave the team room to try things and learn from mistakes; he also sees shopping as something social, almost like a form of relaxation, which shaped how he thought about local retail. Now investing at Prime, he believes founders should be able to talk to the whole partnership rather than just one partner, thinks about building the firm's systems and culture for the long run rather than just the next fund, and has spoken openly about how leadership coaching helped him grow from a more intense, narrowly focused founder into a more collaborative leader.