Camilla McFarland brings an unusually execution-heavy background to venture investing, having scaled operations at web3 marketing studio Serotonin, led product marketing at ConsenSys, and worked at Ray Dalio's Bridgewater Associates before joining Fabric Ventures. She specializes in go-to-market strategies that integrate token design with product launches, drawing from her crypto class of '13 experience and her simultaneous roles advising a venture fund, marketing studio, and global asset manager.