Cherry Freeman co-founded LoveCrafts and scaled a consumer marketplace before pivoting to games investing at Hiro Capital, making her an unusual crossover operator who built a large business outside games before focusing on games platforms and tools as an investor. She brings first-hand boom-and-bust experience from the original dotcom era including boo.com's collapse, which she references when discussing timing for new technology cycles like Web3 and spatial computing as someone who lived through a major hype cycle and now calibrates risk accordingly.