Spike Laurie

Partner, Hiro Capital
Spike Laurie, ex-Warner Bros. games marketer, co-founded an advisory helping UK/European studios keep IP and promotes disciplined VC norms—prioritizing follow-on support, realistic valuations and veteran teams.
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Yes
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Europe, Israel
Spike Laurie
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Gaming / VR
Web3 / Crypto
Health
Media
AI
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About Spike Laurie

Spike Laurie is a former Warner Bros. games marketer and ESL territory builder who co-founded Hiro Advisory to help UK and European studios regain independence from larger corporate parents and retain local ownership of their IP. He publicly advocates for disciplined venture structures in games, arguing that VCs must move beyond term-sheet competitions to focus on follow-on support and realistic valuations, while backing quietly proven veteran teams rather than unproven superteams.

About their Fund

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Gaming / VR, Web3 / Crypto, Health, Media, AI
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Hiro Capital is led by founder-entrepreneurs with multiple $500m+ exits who position themselves as "entrepreneurs who back entrepreneurs" and use a product-first investment process that deliberately ignores hype and metrics until they've experienced the game or technology as players and users. The fund specializes in games, metaverse, and digital sports across all stages from seed to Series C, with a specific focus on AR/VR experiences that integrate physical movement and real-world play rather than purely simulated reality.

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