Florian Hagenbuch

Co-founder, Canary
German-born, Brazilian-rooted serial founder Florian Hagenbuch leverages his cross-cultural upbringing and experience building unicorn Loft to guide founders, insisting they treat sales as their core job from day one.
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Yes
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LatAm
Florian Hagenbuch
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Generalist
Fintech
Health
SaaS
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About Florian Hagenbuch

Florian Hagenbuch is a German-born, Brazilian-rooted venture capital investor at Canary who credits his cross-cultural upbringing with helping him spot opportunities and navigate Latin American markets as both insider and outsider. Unlike traditional finance-background VCs, he's a serial founder who built multiple scaled companies including the unicorn real estate marketplace Loft, and he brings this operating experience to his investment approach while emphasizing that founders should treat sales as their core job from day one.

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Generalist, Fintech, Health, SaaS, Education
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Canary is a Brazilian venture capital fund founded and led by repeat tech founders that uses a systematic 40+ criteria framework to evaluate startups, positioning itself as the early-stage entry point for top global funds wanting access to Latin American deals. The firm runs JetPack, a program that provides $50k, office space, and operational support to first-time founders living abroad who want to start companies targeting inefficient Brazilian sectors like real estate, healthcare, and financial services.

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