Florian Heinemann built his investing approach around online marketing expertise, systematic analysis, and mentoring founders rather than gut instinct or reputation, and he sees himself more as a coach who helps others succeed than as a traditional financier. He's become a go-to voice in German tech media for breaking down startup markets and founder decision-making, valuing real traction and clear thinking over polished pitches, and drawing on a background that spans entrepreneurship, angel investing, and operating experience at Rocket Internet.
About their Fund
Project A is a venture capital fund founded in Berlin by former Rocket Internet colleagues, with early backing from Otto Group and Axel Springer, that built an in-house team of roughly 100–140 specialists in engineering, product, data, marketing, sales, recruiting, and design who logged over 100,000 support hours for portfolio companies in a single year, while also holding meaningful ownership stakes of 10–35% in the companies it backs. Beyond typical early-stage investing, the firm has expanded into private-equity co-investments, having made 11 such deals with plans to invest up to $80M more, and has backed category leaders like Trade Republic, KRY, sennder, WorldRemit, Spryker, Voi, and Catawiki across sectors such as consumer finance, digital health, logistics, mobility, and commerce infrastructure.
















.jpeg)







.jpeg)











































































.png)
























































































































.jpeg)









.jpeg)




















































































.jpeg)