Gurdeep shifted from 17 years in global investment banking to venture capital following his ikigai—aligning his personal passion for health and wellness with investing in purpose-driven consumer brands that create systemic change in the food system rather than incremental improvements. He brings an unusually rigorous approach to early-stage CPG investing, requiring brands to either create entirely new categories or dramatically disrupt existing ones while maintaining banking-level discipline around unit economics and gross margins, combined with a science-backed focus on gut health and a truly global perspective from his Canadian-born, Asia-based banking background now applied to helping US better-for-you brands expand internationally.