Hugo Amsellem built his reputation in the creator economy years before it became a common venture topic, coming up through community roles at The Family and Jellysmack and even speaking on creator-focused panels at VidCon rather than following a typical finance path. That background shapes how he invests today: he focuses on founders shaping culture, writes and podcasts about internet and creator trends, and frames his work at Babylon around connecting Parisian culture with San Francisco engineering.