Tenacious Ventures calls itself Australia's first agrifood tech investment and insights platform, combining venture investing with advisory work and its AgTech So What podcast, and was founded by Sarah Nolet, a Silicon Valley-trained systems engineer, and Matthew Pryor, an Australian tech entrepreneur, giving it a mix of deep tech knowledge and hands-on agricultural experience. The fund looks for founders who might not see themselves as typical agrifood founders—including farmers, chefs, and scientists—backs decentralized agricultural technologies like small-scale green ammonia production, and runs investor education programs that train family offices, angels, and farmers to build their own agtech investment theses.