Jacob Mullins

Managing Director, Shasta Ventures
Jacob Mullins blends tech-media and startup-marketing roles (VentureBeat, Microsoft's BizSpark) with Shasta investing and Exitround founding, applying mushin no shin research-to-instinct thinking and launching VC Mastermind.
How to contact Jacob Mullins
Stages their fund invests in
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Avg Check
$100K - $10M
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Does their fund Lead?
Yes
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Geos their fund invests in
USA
Jacob Mullins
Stages their fund invests in
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Sectors their fund invests in
SaaS
Enterprise
Consumer
AI
Cybersecurity
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$100K - $10M
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Leads?
Yes
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About Jacob Mullins

Jacob Mullins brings an unusual 360° background to venture capital, having worked across tech media at VentureBeat, led startup marketing at Microsoft's BizSpark program, invested at Shasta Ventures, and founded Exitround, an anonymous M&A marketplace for startups. He applies a philosophy called mushin no shin—over-preparing through deep market research so he can move quickly on instinct when the right opportunity appears—and recently founded VC Mastermind, a private network for venture capital managing partners running $50M-$5B funds.

Jacob Mullins's Interests

What they've been talking about across their social media accounts
  • A heavy focus on the operational mechanics of running a venture capital firm. He frequently shares insights from his VC Mastermind community and podcast, discussing the "business of VC" including how managers differentiate themselves, fund construction, and hiring talent. For instance, he shared takeaways from a conversation with Deciens Capital about the strategy of high concentration over diversification to generate better returns.
  • Deep interest in applied Artificial Intelligence, particularly in autonomy and security. He looks for companies using AI to solve physical-world problems, evidenced by his enthusiasm for Overland AI’s off-road ground autonomy technology and Deep Sentinel’s AI-driven home security cameras. He compares the current AI shift to the early, opaque days of the mobile revolution.
  • Conviction in Web3 infrastructure and blockchain utility beyond speculation. He has specifically highlighted interest in identity solutions and data workflows—such as labeling, provenance, and auditing—rather than just trading. He recently shared these specific theses while speaking at an event with Constellation Network.
  • Support for underrepresented investors and the globalization of the startup ecosystem. He actively promotes the success of Latinx investors and diverse emerging managers, often celebrating milestones for organizations like LatinxVCs. He also pays close attention to global capital flows, noting the ambition and scale of cross-border investments during his time at the FII9 conference in Riyadh.
  • Perspective shaped by personal experience as a founder. He emphasizes that timing is a critical component of success, referencing his own history co-founding Exitround in 2013. He shared an anecdote about building an early machine-learning graph for M&A that was technically sound but perhaps too early for the market.

About their Fund

Shasta Ventures

Sectors
SaaS, Enterprise, Consumer, AI, Cybersecurity
Rounds
Seed - Series B+
Avg Check Size
$100K - $10M

Shasta Ventures built one of the few Sand Hill Road firms with a repeatable thesis around connected hardware and IoT at the seed/Series A stage, driven by co-founder Rob Coneybeer's early conviction that "hardware is the new software" and proven through their defining 20x return on Nest's $3.2B Google acquisition. The firm pairs this hardware focus with a concentrated approach to early-stage enterprise SaaS, using structured programs like Ignite and domain-specific operating partners to help companies reach $10M+ ARR rather than leaving platform support as a vague promise.

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