Rob Coneybeer built his reputation by focusing on hardware and connected devices well before it became popular, backing companies like Nest and Nutanix when many investors avoided capital-intensive physical products. He describes himself as an engineer first who enjoys building things, and he's known for colorful stories about his past experiences with rockets and Russian missiles that illustrate his approach to risk-taking and problem-solving.
What they've been talking about across their social media accounts

- Deep interest in the automotive sector and the broader future of transportation. He actively participates in the industry, such as co-hosting an annual invite-only event in Germany called Das Tegernsee, and frequently shares observations on market leaders like Turo creating peer-to-peer car sharing categories from scratch.
- Enthusiasm for the rapidly growing space economy and deep tech innovations. He closely follows major developments in the sector, pointing out the impressive launch cadence of SpaceX and the significant revenue potential of Starlink subscriptions as indicators of the industry's velocity.
- Appreciation for enduring product design and world-class building. He highlights resources that analyze long-term value, such as a post detailing how the Concept2 rower has maintained its utility and price point for twenty years, and recommends books like Build by Tony Fadell for founders interested in product creation.
- A global investment perspective with a strong specific affinity for New Zealand. He has been spending significant time in the region and often shares personal updates from his travels, such as coordinating plans to watch the All Blacks play while flying over the Pacific or shipping his own Land Cruiser to Europe for extended overland trips.
About their Fund
Sectors
SaaS, Enterprise, Consumer, AI, Cybersecurity
Rounds
Seed - Series B+
Avg Check Size
$100K - $10M
Notable Investments
Shasta Ventures built one of the few Sand Hill Road firms with a repeatable thesis around connected hardware and IoT at the seed/Series A stage, driven by co-founder Rob Coneybeer's early conviction that "hardware is the new software" and proven through their defining 20x return on Nest's $3.2B Google acquisition. The firm pairs this hardware focus with a concentrated approach to early-stage enterprise SaaS, using structured programs like Ignite and domain-specific operating partners to help companies reach $10M+ ARR rather than leaving platform support as a vague promise.
Other partners at the fund
Notable Fund
Investments
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Avg. Check
Links
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