Jeff Fluhr

Partner, Craft Ventures
Jeff Fluhr, who built and led StubHub through the dot‑com crash, advises founders using marketplace-specific metrics and detailed operational playbooks—especially on recruiting—and prioritizes AI that drives real business outcomes.
How to contact Jeff Fluhr
Stages their fund invests in
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Sectors their fund invests in
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Avg Check
$50K - $50M
N/A
Does their fund Lead?
Yes
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Geos their fund invests in
USA
Jeff Fluhr
Stages their fund invests in
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Sectors their fund invests in
SaaS
Marketplaces
AI
Enterprise
Fintech
N/A
Avg Check
$50K - $50M
N/A
Leads?
Yes
N/A
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About Jeff Fluhr

Jeff Fluhr co-founded and led StubHub through the dot-com crash, giving him direct experience building a major marketplace during severe downturns that he now uses to advise founders on operating through tough economic cycles. He writes detailed operational playbooks on topics like recruiting and applies marketplace-specific metrics and discipline to his investing, particularly focusing on how AI can improve real business outcomes rather than being purely a technology story.

Jeff Fluhr's Interests

What they've been talking about across their social media accounts
  • Strong conviction in the power of artificial intelligence agents to transform how companies operate. Believes that businesses must figure out how to deploy these agents to stay competitive today, highlighting platforms like Crew AI that help enterprises build autonomous workflows and Glue AI for creating agent-driven team collaboration.
  • Focus on solid data infrastructure as an absolute prerequisite for advanced technology adoption. Frequently points out that businesses cannot realize the transformational benefits of artificial intelligence if their underlying data is messy or unreliable, noting that solutions like Secoda are critical for establishing reliable data quality scores before deploying models.
  • Passionate about grassroots builder communities and rapid prototyping. Frequently organizes and promotes dedicated artificial intelligence hackathons through Craft Ventures, showing immense appreciation for early stage developers who are experimenting with new frameworks and bringing great energy to weekend build sprints.
  • Interested in the application of advanced technology to traditional legacy sectors and workforce dynamics. Shows excitement for startups that are revitalizing physical industries, pointing to Endeavor AI for bringing new operational efficiency to the manufacturing sector and leveraging platforms like Instawork to source human feedback for model training.

About their Fund

Craft Ventures

Sectors
SaaS, Marketplaces, AI, Enterprise, Fintech
Rounds
Pre-Seed - Series B+
Avg Check Size
$50K - $50M

Craft Ventures is founded and led by repeat unicorn founders from the "PayPal Mafia" and other iconic startups, including David Sacks of PayPal/Yammer/Zenefits, giving the fund an unusually dense operator-founder pedigree relative to most VC firms. The fund has popularized a detailed, metrics-driven B2B SaaS "playbook" and publishes a transparent "investment framework" with specific quantitative efficiency benchmarks that founders can reverse-engineer, functioning as much as an operator-education brand as a capital provider.

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