Jennifer brings unusually hands-on operating experience from her time as an early Brex employee, where she led cross-functional strategic planning, scaled underwriting to serve thousands of customers, and helped launch the company's ecommerce product that became its largest offering. She also maintains an active operator role as Head of Operations at SaaSGrid while investing at Craft, giving her a dual perspective that provides practical empathy for the scaling challenges that SaaS businesses face.
What they've been talking about across their social media accounts

- Active interest in SaaS, marketplaces, and fintech startups, explicitly encouraging founders in these sectors to reach out via DM. This includes investments in companies like Secoda for data management, Realize for investment APIs, and Pickle, where she acts as both an investor and a happy customer.
- Deep commitment to the Women in Fintech community, frequently organizing networking happy hours in San Francisco and New York with partners like Alloy and QED Investors. This extends to practical support through a job board and recruiting mixers connecting women in growth and marketing roles with fintech companies.
- Appreciation for tools that solve operational headaches based on past professional experience, such as wrangling data across multiple sources. This operational empathy is highlighted by her support for former colleagues, like congratulating a former Brex peer now building at Arch Lending.
- Active presence at major industry events and speaking engagements, particularly regarding the future of alternative lending at NY Fintech Week and engaging with developers at Fintech Devcon.
About their Fund
Sectors
SaaS, Marketplaces, AI, Enterprise, Fintech
Rounds
Pre-Seed - Series B+
Avg Check Size
$50K - $50M
Notable Investments
Craft Ventures is founded and led by repeat unicorn founders from the "PayPal Mafia" and other iconic startups, including David Sacks of PayPal/Yammer/Zenefits, giving the fund an unusually dense operator-founder pedigree relative to most VC firms. The fund has popularized a detailed, metrics-driven B2B SaaS "playbook" and publishes a transparent "investment framework" with specific quantitative efficiency benchmarks that founders can reverse-engineer, functioning as much as an operator-education brand as a capital provider.
Other partners at the fund
Notable Fund
Investments
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