Johannes Weber co-founded Ananda Impact Ventures after an eclectic early career that included dressing in a panda suit to promote WWF street campaigns, which gave him an on-the-ground view of social causes that shaped his impact-investing approach. He positions himself as an impact-first investor who believes measurable social or environmental impact is a prerequisite for financial outperformance and focuses on backing mission-obsessed founders while emphasizing additionality—ensuring Ananda enables outcomes that wouldn't happen with conventional capital.