John Kim is a venture capital investor at Amasia who combines an unusual background as both a former platinum-record touring musician and a cross-border finance professional with experience at Goldman Sachs and other major firms. He runs a highly concentrated investment strategy, typically investing in only one or two companies per year, and explicitly integrates his Christian faith into his investing decisions while focusing on climate and sustainability companies.

• A strong focus on climate change solutions and the necessary investment frameworks to support them. He promotes his firm's specific thesis on the climate crisis and shares practical resources, such as sector maps, to help entrepreneurs visualize where innovation is needed most to combat environmental challenges.
• Advocacy for cross-border expansion with a heavy emphasis on bridging the gap between Western companies and Southeast Asian markets. He frequently argues that startups should think globally from day one and points out that the opportunity to outperform the market is often significantly higher in Asia compared to the West.
• Tracking the competitive dynamics between global tech giants, particularly the rivalry between US leaders like Amazon and Asian powerhouses like Alibaba and Tencent. He highlights how these companies are entering each other's territories, such as Amazon entering Singapore, and notes how Asian firms are often ahead in areas like mobile payments and automation.
• Preference for the strategic nature of enterprise software over the unpredictability of consumer applications. He shares industry wisdom comparing enterprise technology to a game of chess while describing the consumer sector as being more akin to a lottery, indicating a leaning toward business models with predictable growth levers.
• Interest in utilizing emerging technology for humanitarian aid and social good. He highlights unique applications of complex tech, such as using blockchain to assist refugees, and promotes discussions on reducing bias to create a more equitable environment for founders and society at large.
• Active production of educational content to demystify the venture capital process for founders. He hosts his own program, The John Kim Show, where he interviews other investors and industry experts to break down complex topics like fundraising levers, IPOs, and SaaS metrics.