John Pearce

Partner Emeritus, Underscore VC
John Pearce is an operator-turned-investor who held CFO, CEO and sales roles at companies including Actifio, co-founded a venture firm, shaped Actifio’s pricing, and mentors founders with humility.
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USA
John Pearce
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SaaS
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AI
Fintech
Web3 / Crypto
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About John Pearce

John Pearce came up as an operator, not just an investor, having served as CFO, CEO, and sales leader at enterprise software companies like Watermark, SilverStream, AppIQ, Demandware, and Actifio before co-founding Underscore VC, where he helped shape Actifio's early pricing and business model and became known for coaching founders on building long-term relationships with investors. At Underscore, he set the cultural tone of the firm through his humility and support for young entrepreneurs, which led the firm to create the Pearce Summer Fellows program in his honor.

About their Fund

Underscore VC

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SaaS, Enterprise, AI, Fintech, Web3 / Crypto
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Underscore VC has rewritten venture capital economics by allocating 10% of GP profits to its Core Partner program, financially rewarding thousands of curated operators who are embedded directly into diligence, customer validation, and hiring for portfolio companies in a way that's completely non-dilutive to founders. The firm engineered a rare multi-generational leadership transition by explicitly designing itself to outlast its founding partners, culminating in a planned handoff to a team of former operators led by Lily Lyman.

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