Jon Auerbach is a long-tenured CRV leader who stands out by running the firm's legal, finance, marketing, and investor relations functions while also investing, giving him an unusually deep operational role compared to most general partners who focus primarily on deals. He operates across all CRV offices from coast to coast and focuses on mobile consumer and enterprise, ad tech, and infrastructure investments, often joining boards when CRV takes significant ownership positions.

• Tracking the evolution of consumer social media platforms and the creator economy. Often highlights competitive dynamics between major players like Instagram and Snapchat while analyzing the financial viability of these networks. For instance, pointed out an investment in the video creation platform Kapwing and noted that the next billion dollar consumer startup is likely to be a vertical social network.
• A strong advocate for alternative education models and modern trade schools. Views education tech as a critical investment area for the future, particularly for coding and digital skills. A recurring example is the ongoing support for Flatiron School, emphasizing how web era trade schools are successfully feeding the growing need for software developers.
• Prioritizes the Boston technology ecosystem and the internal growth of the venture firm CRV. Frequently promotes the successes of local companies and firm partners, showing strong regional loyalty. Shared a specific Boston investment thesis and celebrated Massachusetts based Fiksu being named a top place to work.
• Interested in the intersection of healthcare and consumer technology, specifically solutions that modernize traditional health routines. Showcases companies that bring digital convenience to physical health needs, such as following PillPack as the company secured major funding rounds to launch a mobile app and challenge the traditional pharmacy establishment.
• Following the growth of developer tools and enterprise software platforms that scale rapidly. Pays close attention to API management and developer adoption metrics. Examples include noting when Mashape open sourced its Kong API management platform and tracking Xamarin as it surpassed tens of thousands of paid developer seats.