Jordan Kretchmer at Outlander VC brings an uncommon combination of consumer-scale software experience from founding Livefyre (acquired by Adobe) and hard-tech robotics experience from founding Rapid Robotics, giving him deep understanding of both internet-scale products and factory-floor automation workflows. He applies a factory operator lens to venture investing, emphasizing products that work in messy real-world operations rather than just lab environments, and focuses on startups that abstract complexity away from customers through out-of-the-box solutions accessible to small and mid-sized manufacturers.

• Focused on robotics and industrial automation startups that revitalize domestic manufacturing. Often shares milestones from Rapid Robotics, specifically celebrating their ability to quickly secure multiple funding rounds from top tier venture firms while helping local factories save hundreds of thousands of dollars through robotic operators.
• Experienced in scaling and exiting enterprise software companies. Frequently reflects on the journey of building Livefyre, raising tens of millions in capital from strategic partners like Salesforce, and ultimately guiding the business through a successful acquisition by Adobe.
• Dedicated to cultivating a vibrant company culture and recognizing employee talent. Consistently praises team members for their hard work, citing examples like designers launching creative holiday websites overnight and sharing fun moments from global team kickoffs and office competitions.
• Interested in the evolution of digital marketing and authentic brand engagement. Speaks at major industry events like SXSW about how social strategies must adapt, emphasizing the importance of connecting directly with individual brand advocates rather than just accumulating passive followers.
• Enthusiastic about cycling and outdoor recreation in the San Francisco Bay Area. Shares personal updates about tackling sunset bike rides up Mount Tamalpais and enjoying car free bridge commutes, offering a highly relatable personal hook for founders looking to build rapport.