Justin Dawkins is a full-stack engineer turned investor at Collab Capital who built and shut down his own startup before becoming Google's first Digital Coach in Atlanta, where he personally coached thousands of small businesses on digital growth. He positions Collab Capital as a new institution that combines venture capital with structured support programming specifically designed to create durable wealth-building pathways for Black founders, while frequently addressing the mental health and psychological challenges that come with Black entrepreneurship.

• Emphasis on seamless user experience over raw technical specifications. He views successful technology, including AI, as something that should feel native and invisible to the user, much like how we take complex innovations like GPS or 5G for granted until they stop working.
• Dedication to the Atlanta ecosystem and its civic infrastructure. He actively builds community through events like local tech dinners and frequently discusses how urban planning issues, such as a lack of investment in public transportation, impact the city's economic mobility and social equity.
• Passion for basketball with a specific, analytical appreciation for the WNBA and NBA. He pays attention to game mechanics and individual skill sets, such as admiring A'ja Wilson's footwork and midrange touch or critiquing defensive setups, rather than just watching for entertainment.
• Advocacy for founders receiving tangible access rather than just sympathy. He believes the startup ecosystem relies on entrepreneurs more than investors and expresses frustration when VCs offer emotional support instead of closing the gap on opportunity and resources.
• Focus on character, accountability, and faith-driven purpose. He respects individuals who value humility and integrity over ego, often reflecting on the importance of guarding one's heart and maintaining strong personal ethics alongside professional ambition.