Justin Driscoll focuses on sports teams as under-monetized businesses, pointing out that they often lack the fan data and direct customer relationships that companies like Netflix or Spotify have, and he sees better data infrastructure as the key to unlocking more value across teams, sponsorships, and fan experience. He also puts a lot of weight on helping founders beyond just writing a check, believes that hands-on support is what actually lowers investment risk, and brings a perspective shaped by his own start in venture through a baseball startup capital raise rather than a traditional finance background.
About their Fund
Sectors
Health, AI, CPG / D2C, Consumer, Deeptech / Hardware
Rounds
Pre-Seed - Series A
Avg Check Size
$100K–$10M
Notable Investments
LEAD is a sports-focused venture fund built around professional teams and athletes as active partners, not just investors or customers, working with teams like the Orlando Magic and FC Cincinnati and running an invite-only athlete vehicle called Locker Room for athlete-investors like Harry Kane. It operates as a family of funds spanning pre-seed through Series A plus advisory work, with a hands-on approach that includes deep involvement in portfolio companies like Rooter and partnerships like The Draft aimed at emphasizing venture building alongside financing.
Notable Fund
Investments
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Sheets they're in
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Sheets they're Fund is in
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Popular Investors
investor name
Active in
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Avg. Check
Links
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