Laurel Touby

Managing Director, Supernode Ventures
Laurel Touby, who sold Mediabistro for ~$23M, leverages media and creator-economy expertise to coach founders on storytelling and avoiding jargon while connecting companies with customers and talent.
How to contact Laurel Touby
Stages their fund invests in
N/A
Avg Check
$500K - $1M
N/A
Does their fund Lead?
No
N/A
Geos their fund invests in
USA, Canada, Africa, LatAm
Laurel Touby
Stages their fund invests in
N/A
Sectors their fund invests in
Health
SaaS
Fintech
Future of Work
AI
Ecommerce
Biotech
N/A
Avg Check
$500K - $1M
N/A
Leads?
No
N/A
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About Laurel Touby

Laurel Touby built and sold Mediabistro for ~$23M, giving her founder-level credibility and deep expertise in media, marketing, and the creator economy that she uses to connect portfolio companies with customers and talent rather than just writing checks. She's known for coaching founders on how to pitch VCs with tactical feedback on storytelling and avoiding jargon, while focusing on companies where community-building and network effects are central to the product based on her experience scaling Mediabistro through events and online communities.

Laurel Touby's Interests

What they've been talking about across their social media accounts
  • Keen interest in how artificial intelligence is reshaping internet navigation and consumer behavior. Speculates that large language models serving customized ads could eventually render traditional search engines and browsers obsolete.
  • Focus on digital health, longevity, and the ripple effects of medical trends on the broader market. This includes personal usage of wearables like the Oura ring for sleep tracking and analyzing how the rise of weight-loss drugs like Ozempic might deter private equity investment in certain food and consumer goods categories.
  • Support for fintech solutions that cater to the evolving creator and solopreneur economy. Frequently highlights portfolio companies that solve specific pain points for independent workers, such as consolidating premium credit card services for individuals who feel underserved by traditional banking.
  • Appreciation for high-quality journalism, public media, and the tangible value of physical publications. Expresses genuine excitement about the return of print magazines and advocates for the preservation of funding for local journalism and community information services.
  • Direct engagement with Web3 and blockchain technology. Actively participates in the ecosystem, such as claiming on-chain digital artifacts and NFTs directly on the Bitcoin network.
  • Emphasis on professional development and soft skills. Shares advice on navigating social dynamics, such as using playfulness to manage small talk in situations where there is a perceived power imbalance.

About their Fund

Supernode Ventures

Sectors
Health, SaaS, Fintech, Future of Work, AI, Ecommerce, Biotech
Rounds
Seed
Avg Check Size
$500K - $1M

Supernode Ventures is led by Laurel Touby, who founded the early internet platform Mediabistro.com before becoming a VC, and runs exclusive "Tech Media Dinner & Discussion" salons in New York that serve as a proprietary dealflow engine rather than traditional demo days. The fund has built a reputation as a "quiet pre-seed picker" with early bets on breakout companies like Braze (2021 IPO) and BBot ($100m exit), while maintaining an unusually systematic focus on Latin American pre-seed investments for a small New York-based fund.

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