Liad Agmon

Managing Director, Insight Partners
Liad Agmon is a serial entrepreneur and ex-Fortune 500 executive whose founding of Onigma and Dynamic Yield (sold to McDonald's then Mastercard) and early coding give deep startup-to-corporate operator expertise.
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$10M - $350M
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Yes
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USA, Canada, Europe, Asia-Pacific, Israel, LatAm
Liad Agmon
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Sectors their fund invests in
AI
Cybersecurity
Fintech
Health
Future of Work
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$10M - $350M
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Leads?
Yes
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About Liad Agmon

Liad Agmon is a serial entrepreneur-turned-investor who founded multiple startups including cybersecurity company Onigma and AI personalization platform Dynamic Yield (acquired by McDonald's, then Mastercard), served as a Fortune 500 executive, and became a Managing Director at Insight Partners before recently stepping down to start a new company. He started programming at age five and maintains that his investment work is an extension of decades spent building products and companies rather than a purely financial career, giving him unusually deep operator experience from early startup through large-corporate scale.

Liad Agmon's Interests

What they've been talking about across their social media accounts
  • Deeply immersed in the rapid evolution of artificial intelligence and its impact on the startup ecosystem. He frequently discusses the practical trade-offs between major tech giants, such as how startups now choose cloud providers like Google or Microsoft over Amazon specifically to get credits for models like Gemini and Open AI, rather than for the infrastructure itself.
  • Appreciation for high-agency founders who demonstrate intense ambition and determination. He has highlighted specific instances where he chose to lead an investment round not because the market metrics were perfect, but because he was impressed by the founder's character and tenacity, as he noted regarding the CEO of Armis.
  • Strong focus on the shifting landscape of software development, specifically the idea that traditional coding is becoming less critical than product building. He referenced the creator of Node.js admitting that the era of human coding is ending, and noted that for his own recent venture, he prioritized product strategy over the technical weeds of writing code.
  • Pragmatic understanding of SaaS economics and business moats. He pushed back against the idea that cheaper open-source alternatives can easily displace established platforms like Monday.com, arguing that the real barrier to entry for software companies is often the massive cost of marketing and distribution rather than the cost of development.
  • Personal dedication to staying hands-on with technology despite his seniority. He expresses a genuine fear of missing out regarding the speed of AI advancement, admitting that he sometimes wishes he could pause his executive duties to lock himself in a room for a month just to learn and experiment with the latest large language models.
  • Skepticism regarding digital authenticity and the societal impact of synthetic media. He frequently questions whether viral content is real or generated by artificial intelligence, predicting a near future where trust becomes a scarce resource and verifying the reality of video or audio becomes nearly impossible for the average user.

About their Fund

Insight Partners

Sectors
AI, Cybersecurity, Fintech, Health, Future of Work
Rounds
Series A - Series B+
Avg Check Size
$10M - $350M

For over  25 years, Insight Partners has helped over 600 companies turn their vision into reality. They invest and support founders from seed until the later stages. 

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