Imaginary Ventures is co-founded by Net-a-Porter founder Natalie Massenet and veteran consumer VC Nick Brown, organizing investments around the "customer wallet" and consumer journey rather than traditional category silos, with a portfolio deliberately over-indexed to culture-defining digitally native brands like Glossier, Skims, and Reformation. The fund explicitly structures investments to back underrepresented founders (with ~50% of Fund I founded by women) and focuses on circularity, sustainable consumption, and Web3 as the next frontier for consumer brands, positioning itself as one of the few consumer VCs operationalizing how brands will manifest in virtual and hybrid retail.